Many OTC brands are trying to cross over into beauty to reach new customers.

For example, Kerasal, doctor-recommended brand for improving the appearance of fungal-damaged nails, recently rolled out Kerasal Advanced Clear & Defend Fungus Nail Renewal and the Bare Nail Collection.

Kerasal Advanced Clear & Defend Fungal Nail Renewal is touted as an “innovative new formula designed to instantly transform the look of damaged nails while helping protect against future surface damage.”

“Kerasal has built its leadership by delivering visible results, so people with nail issues can not only restore nail appearance, but also restore confidence in their feet and hands,” said Whitney Kopp, head of Kerasal. “With Clear & Defend, we’re bringing together cosmetic improvement and ongoing defense to give people a solution they can trust — and nails they feel confident showing.”

Clear & Defend’s introduction “closes a critical gap in nail care and beauty,” said Kopp.

According to a study, 32% of women with nail fungus stop treatment because they can’t find a solution compatible with nail polish. Nearly all respondents (98%) said they would continue treatment if a product worked seamlessly with polish.

For more data from Kerasal, check out the Happi infographic here.

The new Clear & Defend requires application twice a week. The formula contains spirulina algae extract, which helps condition and protect the nail surface, as well as vitamin B5 to support hydration, flexibility and surface strength. Together, these ingredients help improve the overall look of nails while creating a shield to defend vulnerable nails, according to the brand.

Expert Insight

“Many patients are surprised by how common nail fungus is, and they’re often looking for simple, but impactful, solutions that can help improve the appearance of damaged nails while protecting them from further surface damage,” said Dr. Marisa Garshick MD FAAD, a board-certified dermatologist affiliated with the brand.

“I recommend Kerasal Advanced Clear & Defend Fungal Nail Renewal to patients because spirulina algae extract and vitamin B5 help condition the nail surface, working to visibly improve the look of nails while conditioning and supporting the nail surface. And the twice-weekly application and polish-friendly formula makes it easy for patients to incorporate into their regular nail care routine,” added Dr. Garshick.

Bare Nail Collection

Also new is  Kerasal’s  Bare Nail Collection. The line includes Strengthen & Restore Base Coat, Miraculous Mani Nail Strengthener and Cuticle Cure Serum—designed to help nails “look healthier, instantly stronger and naturally beautiful,” according to the company.

With more than 30 years of expertise in keratin science, Kerasal offers doctor-recommended solutions for dry, cracked feet and damaged nails including fungal nail treatments. This is the first time the brand is expanding its product innovations into the manicure sector.

The Bare Nail Collection leverages the brand’s expertise with hero ingredients like hydrolyzed keratin, hyaluronic acid, vitamin C, vitamin B5, celery seed extract and more to strengthen and hydrate dry brittle nails and cuticles. 

Kerasal’s new products are now available at Walmart and Amazon.

For more information on Kerasal’s full line of foot care solutions, visit Kerasal.com or explore more on Instagram (@kerasal) and TikTok (@kerasal).